Coding in Paradise

About Brad Neuberg

Design Tips from a Design Pioneer

I was recently reading an interview with Hugh Dubberly, a design pioneer involved with HyperCard, the Knowledge Navigator film, Netscape, and more.

The following jumped out at me on the role of design, re-iterating to me how important it is to both take a global, systemic perspective while also firmly keeping who the actual customer is in mind:

I believe designers should root their work in the context of its use. We must understand our audience. Who are they? What do they believe? What do they want? At the same time, we must understand the economic systems and technologies which make products possible. All three equations—audience, business, and technology—must be solved simultaneously.
Interview with Hugh Dubblery

Note that I'll be doing a Next Generation eBook interview with Hugh on this blog soon.

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Please note that this is my personal blog — the views expressed on these pages are mine alone and not those of my employer.

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